The idea for ArtyWren was inspired by our children.
The stereotypical messaging that has become the norm in the childrenswear industry limits children’s interests and beliefs and made us question whether boy and girl sections are necessary at all. This led us to develop our own clothing range that celebrates diversity.
We wanted our clothes to relate to children themselves rather than their gender, so with the help of our little ones, came up with the ArtyWren themes. The 'Thoughtful Threads' concept was borne out of a desire to engage with children and encourage them to think, learn, care and create more.
Fashion is the world’s second largest cause of pollution. Polyester, nylon, acrylic, and other synthetic fibers — all of which are forms of plastic — are now about 60 percent of the material that makes up our clothes worldwide. It takes over 200 years for these fabrics to break down! In addition, producing man-made fibres requires a high amount of energy, contributing to high emissions of carbon dioxide.
Washing man-made fabrics (even natural-synthetic blends and ones made from recycled plastic) is one of the main contributors to global microplastic pollution. Estimates vary, but it’s possible that a single load of laundry could release hundreds of thousands of fibres from our clothes into the water supply. It’s accumulating in the food chain and being ingested by all sorts of marine wildlife, and even us!
We’ve chosen organic cotton to manufacture our clothing - it’s super soft and kind to our skin, sustainable, biodegradable and eco-friendly - what’s not to love?
We created ArtyWren for children everywhere and especially wanted to reach those less fortunate. Having made the decision to have our clothes manufactured in India and subsequently learning it has more street children than any other country, it made complete sense for us to try and make a difference to at least some of those children and the ArtyWren One for One cause was born. Each time a garment is purchased ArtyWren will donate a themed organic cotton T shirt to a child in need.
Our desire to reduce the impact fashion has on the environment and inspire future generations everywhere to live without limits is the driving force behind ArtyWren.
We hope you love ArtyWren as much as we’ve loved creating it!
Katie and Karen x